Based in London, UK, By Pariah is a new generation luxury jewellery brand founded by Sophie Karg. An article in the National Geographic about the Pariah parts of the Caribbean, describing their untouched, raw and natural beauty inspired the concept behind the brand.
Drawn by a desire to amplify the notion of modern attainable fine jewelry without compromising on quality and ethical practices, each collection is built upon a foundation of robust yet elegant styles distinguished by subtle yet striking details.
The design follows the principles of timelessness and relaxed elegance - each piece is crafted to complement the owner, rather than overpower. Once it’s worn, it means to evoke emotions of something familiar yet subtly novel.
By Pariah collections are composed of heavy gold in 9 karat and 14 karat mixed with precious and semi precious stones: diamonds, dark red tiger eye, green amethyst, yellow citrine and lapis lazuli. Respectful pricing reflects the quality of the materials and the level of workmanship involved to bring each item to life.
We believe in appreciation for possessions with purpose and tradition over trends. We are committed to building a brand that uses only the highest quality materials, which are ethically sourced and produced. We stand for a conflict-free diamond policy and only purchases diamonds through respected diamond suppliers who adhere to the brand’s strict zero-tolerance policy. By Pariah also uses environmentally friendly packaging – the pouches and boxes are made to keep yet are 100% recyclable. Like many businesses, we are not perfect, but we constantly thrive to improve ourselves for a greener, better future.