Forbes

Jewellery Perfection Courtesy of London - Based Brand, By Pariah

It only took one flick of the National Geographic and DING, there was a light bulb moment for Sophie Karg, the founder of gorgeous contemporary jewelry label, By Pariah.

She may be based in London, but the Pariah parts of the Caribbean with their raw and natural beauty act as an inspiration to the designer. And so, expect precious stones from dark red tiger eye to pale green amethyst (cue the delicate and vintage-esq Lunula Earrings), lapis lazuli and of course, diamonds that beautifully coalesce with 9 karat and 14 karat gold.

We hear more from Karg on her emerging brand that's loved by the buyers, the fashion crowd and everyone inbetween.